The differences in consumers.

I am amazed at how different people are in their purchasing habits. I personally am very selective when it comes to purchasing most items. I like to take my time and save money specifically for the item if need be. I also tend to do lots of research before I purchase most things. My girlfriend on the other hand is very compulsive in her purchasing and often regrets it. It just surprises me still how different we are. It also strikes me as odd that she is the one who gets stressed out about money, where I am the one who is constantly budgeting to get the things I want am fine with it. Marketers do a very good job of creating apeal for their product to such a wide and dynamic customer base. I can only imagine how many factors they have to consider.