Lots of line expansion

I have been noticing a lot of companies have been expanding product lines recently. Anheaser bush has recently extended their product lines upward with the release of their bud select and american ales. Hyundai has also been trying to extent their entire image upwards by associating themselves with giants like, BMW, and Lexus. I will say mitsubishi, toyota, and honda all started out the same way but Hyudai still has a way to go.