Nailing their target market.

One thing I have to mention here is millers new ad campaign that was shown in class. This is one of the best ad series I have seen in a long time. Its simple and cost effective. It also grabs peoples attention as much as most 30 second ads would. I personally showed the set of all the commercials to at least 5 people online. I think they really nailed there target market with this. Millers primary target market are hard working blue collar americans who want a beer that is affordable and of reasonable quality. I think this type of people will respond well to these commercials and the people portrayed in them.